Instructions Assignment – Business Idea Generator This Assignment will develop a

by | Sep 18, 2022 | Business and Management | 0 comments |

Instructions
Assignment – Business Idea Generator
This Assignment will develop a new business idea. You will use your past knowledge, skills, and abilities generated in the Business and Management field.
You have the choice of creating a new or using an existing company for a (1) new product or service development, (2) market a new business initiative, or (3) strategies to solve a problem with a current organization. NOTE: Your instructor will confirm the project, therefore, look for feedback. **You will be using the “business idea” on your weekly Assignment.
*Consider Accounting and Financial implications during this course for your business idea. NOTE: You will need to apply quantitative information.
Write a proposal of the new business idea. The proposal should be written in the following order:
A. Title Page (include your name, your company’s name, class name, professor, and date)
B. Executive Summary. Briefly tell your reader what your new business idea is and why it will be successful. Include your mission statement, your new product or service, and its detailed description. Provide some basic information about your company’s leadership team, employees, and main location. You should include brief financial information and high-level growth plans -if you plan to ask for financing. (500 to 750 words in one (1) paragraph)
NOTE: Your Executive Summary should be creative and original (do not use any ideas or company information from your past BAS courses). Write the entire Executive Summary in one paragraph and only include information from the instructions.
Assignment requirements
The assignment should be written on a Bachelors level. It must be error and grammar free. The executive summary should be original and the same business idea used in the weekly assignments.
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PART 2 OF ASSIGNMENT
Assignment – Marketing Plan
This Assignment will develop a marketing plan for the business idea. You will use all your past knowledge, skills, and abilities generated in your Marketing class in the Business and Management field.
You will create a Marketing Plan for your new business idea from Week 1 for a (1) new product or service development, (2) market a new business initiative, or (3) strategies to solve a problem with a current organization.
*Consider Marketing implications during this course for your business idea.
Write a marketing proposal of a new business idea. The proposal should be written in the following order:
A. Title Page (include your name, your company’s name, class name, professor, and date)
B. Marketing Industry Summary. Describe your company’s marketing industry and discuss if this industry will have short, medium, and long growth in the next 10 years, why or why not, and the reason you have chosen this industry.
*For example, retail industry, entertainment industry, healthcare industry, transportation industry, etc. describing your product/service. See the Content area for Types of Business Industries.
C. Target Market. Describe the business idea Target Market and provide a detailed marketing analysis including (1) Demographics: gender, age, income level, marital status and (2) Psychographics: personal interest, attitudes, values, desires, and specific behavior. NOTE: Write in complete sentences.
D. Marketing Tools. Describe your business idea major Marketing tool(s) and describe in detail how it will generate customers over a 12-month period.
E. Create SWOT Analysis. Create the four (4) areas of SWOT Analysis – Strengths, Weaknesses (Internal factors) and Opportunities and Threats (External factors) and provide three (3) examples of each area.
*ADD: the SWOT Analysis chart in Appendix Section
F. Reference Page in the APA format.
G. Appendix Page in the APA format.
NOTE: Your Marketing Plan should be creative and original (do not use any ideas or company information from your past BAS courses). Write the Business Marketing Plan in the APA format (with subheaders) and only include information from the instructions.
Assignment requirements
The assignment should be written at a Bachelors’ level. It must be error and grammar free. The business Marketing Plan should be original

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