Create a 2-3 page
project summary that describes your chosen organization, a business problem or
opportunity, the kind of data you will need, and how your topic allows you to
demonstrate the MBA program outcomes.
This course revolves
around the creation of a single, significant capstone project. In other words,
a project that caps off your learning and your program, allowing you to
demonstrate the competencies of leadership and collaboration, ethical and
evidence-based decision making, and innovative and strategic thinking. For
your capstone, you will choose a real company and analyze it in a way that
demonstrates your understanding of the MBA program outcomes. You will turn
your analysis of that company into a written report with recommendations
and a formal presentation for your intended audience.
Having a solid, doable
scope is an important part of creating a successful capstone project, and the
exact scope is up to you. To help you establish a realistic scope, you will
start with the project summary. Be careful to consider the scalability of your
project scope, ensuring that it demonstrates your ability to lead in a business
environment and showcases your achievement of all MBA program outcomes.
A scope that is poorly
I want to write a general analysis of the bookseller, Barnes
This topic is too broad, and it would
probably require hundreds of pages to address all of the possible
A scope that is better
I want to focus on how Barnes & Noble has managed to
survive the Internet age while Borders has crumbled.
What makes this a better scope? The scope is
grounded in a problem (such as how to survive Internet competition) or
opportunity (such as the area lacking a business that you plan to open),
which allows you to focus the analysis.
It must also allow for you to analyze and suggest
evidence-based recommendations, takeaways, or actionable next steps as
the crux of your project.
Read the MBA Capstone Project Description [PDF].
For this assessment,
introduce the organization you have chosen to research, why you chose it, and
how it will allow you to demonstrate all of the MBA program outcomes.
Write a 2–3 page
paper, in an academic writing style, that details the topic and scope of your
capstone project. Your project summary should be clear and concise yet
thorough enough for faculty to provide feedback and guidance. Your project
summary should be well organized and include the following sections:
Describe the background of your chosen
Provide a brief background of your selected
organization. For instance, discuss its product lines, number of years in
business, organization structure, location, et cetera.
If you choose an organization for which you work, your
introduction must include a statement that you received permission to use
the company from a supervisor.
Describe a business topic, problem, or opportunity that
you intend to research.
Describe the problem or opportunity you see that makes
this company a good choice.
Explain the scope of your project by clearly
identifying the topics or areas you intend to research.
Explain the level of accessibility to data necessary to
examine the chosen business topic, problem, or opportunity.
Address how you will go about obtaining the data.
Identify any special requirements that you might need
to meet to access the data you will need.
Explain risks you think will be encountered and the
mitigation plan to manage those risks.
Explain how your topic will allow you to showcase your
leadership ability by demonstrating each MBA program outcome.
List out each program outcome clearly, and then
explain in 3–4 sentences how your topic will allow you to
demonstrate each. The MBA program outcomes are listed in the MBA
Capstone Project Description.
Identify specific items of your project summary that
you believe demonstrates the outcome.
Wrap up your paper with a clear, concise conclusion
that summarizes your plan. Just a couple sentences is fine.
Your project summary
should have these sections:
Statement of scope.
Demonstration of outcomes.
Style: Your paper should follow
the corresponding MBA Academic and Professional Document guidelines
(available in the MBA Program Resources) for academic style. It should be
double spaced, use subheadings, and be well organized and well written.
written communication is free of errors that detract from the overall
message and quality.
APA guidelines: Format
your paper according to current APA style and formatting.
least one resource should be a scholarly article or other content found in
the Capella library, and one should be from the Wall Street Journal. If using Internet
sources, evaluate them appropriately to make sure they are credible
Length: Your paper should be
between 2–3 pages.
Font and font size: Use
12 point, Times New Roman.
completing this assessment, you will demonstrate your proficiency in the
following course competencies through corresponding scoring guide criteria:
Competency 2: Integrate information across disciplines
and from differing perspectives.
Describe the background of the chosen organization.
Competency 3: Think critically and analytically to
provide evidence-based solutions to business challenges and opportunities.
Describe an intended business topic, problem, or
opportunity to research.
Explain the level of accessibility to data necessary
to examine the chosen business topic, problem, or opportunity.
Explain how the topic will allow showcasing of
leadership ability by demonstrating some MBA program outcomes.
Competency 7: Communicate clearly and effectively in a
Write coherently to support a central idea with
correct grammar, usage, and mechanics as expected of a business
Create a 2-3 page project summary that describes your chosen organization, a bus
Create a 2-3 page